Everything You Need to Know About Blade Signs
Blade signs, often seen projecting perpendicular from building facades, are a powerful tool for businesses to capture attention and improve visibility. Hanging blade signs are especially effective for storefronts in busy areas or on streets where foot traffic is heavy, as they allow customers to see the sign from multiple angles. With options like different mounting brackets, illumination choices, and various materials, blade signs can be customized to reflect a brand’s unique style and attract attention day and night.
In this blog post, we’ll cover the essentials of blade signs, including different bracket options, illuminated vs. non-illuminated designs, mounting methods, and tips for choosing the best blade sign for your business.
1. What Are Blade Signs?
Blade signs are signs mounted on the exterior of a building and project outward, typically perpendicular to the building’s wall. Unlike traditional wall-mounted signs, blade signs are highly visible to pedestrians and passing vehicles, making them an excellent choice for increasing visibility and drawing foot traffic to businesses. They can be customized in various shapes, sizes, materials, and lighting options to fit a brand’s aesthetic.
2. Types of Blade Sign Brackets
One of the most distinguishing features of a blade sign is the bracket used to mount it. Brackets not only serve a functional purpose, supporting the weight of the sign, but also add decorative elements that contribute to the overall look and feel.
a) Scroll Brackets
Scroll brackets are ornate and decorative, often featuring intricate scrollwork or wrought iron designs. These brackets lend a classic, elegant look that complements historic buildings, vintage shops, or businesses that want to convey sophistication. Scroll brackets are durable and can support heavier signs, making them ideal for metal or wood blade signs.
b) Straight Arm Brackets
Straight arm brackets offer a minimalist and modern look, featuring a clean, straight bar that projects the sign outward. These are popular for businesses with a contemporary or industrial aesthetic, as they are simple yet functional. Straight arm brackets work well with illuminated signs and are usually more affordable than decorative options.
c) Decorative Arm Brackets
Decorative arm brackets often combine scroll and straight arm elements, allowing for a bit of ornamental detail without going overboard. These brackets can incorporate small design elements such as finials or custom shapes that add visual interest without detracting from the sign itself.
d) Custom Brackets
For brands that want a truly unique look, custom brackets can be designed in various shapes and styles to reflect the business’s branding. For instance, a coffee shop might have a bracket shaped like a coffee cup, or a bookstore could use a bracket that resembles an open book. Custom brackets allow businesses to make a statement and reinforce their brand identity.
3. Illuminated vs. Non-Illuminated Blade Signs
Whether to choose an illuminated or non-illuminated blade sign is an important decision that impacts both visibility and aesthetics. Both options have their advantages, and the right choice depends on factors like location, operating hours, and budget.
a) Illuminated Blade Signs
Illuminated blade signs are designed to be visible at night or in low-light conditions, making them ideal for businesses that are open in the evenings, such as restaurants, bars, and retail stores. There are several types of illumination to consider:
- External Lighting: This option involves installing a light source, like a spotlight or gooseneck light, above or below the sign to shine onto it. External lighting is more subtle and can create a charming, old-fashioned look.
- Internal Lighting: Internally lit blade signs have LED or neon lights within the sign, illuminating it from the inside. This makes the sign glow and increases its visibility, especially in dark areas.
- Edge-Lit Signs: Edge-lit signs have lighting embedded along the edges, creating a subtle but eye-catching effect. This type of lighting works well with sleek, modern designs and gives the sign a premium feel.
Illuminated blade signs are often more expensive than non-illuminated signs due to the additional lighting components and installation requirements. However, they offer increased visibility that can be worth the investment, especially in high-traffic areas where attracting attention at night is crucial.
b) Non-Illuminated Blade Signs
Non-illuminated blade signs do not have any built-in lighting, relying instead on ambient lighting from street lamps, nearby businesses, or natural daylight. They’re a great option for businesses with a daytime focus or for those located in well-lit areas. Non-illuminated signs are generally more cost-effective, require less maintenance, and can be made in various materials like wood, metal, or acrylic.
Businesses in areas with ample lighting or those looking to save on costs may find that a non-illuminated blade sign is a practical choice. Additionally, some areas with historical preservation guidelines may prohibit illuminated signs, making non-illuminated signs the preferred option.
4. Mounting Methods for Blade Signs
The mounting method is another crucial aspect of blade sign installation. Choosing the correct mounting style ensures that the sign is securely attached and meets both aesthetic and functional needs.
a) Wall-Mounted Blade Signs
Wall-mounted blade signs are the most common type and are installed directly onto the building facade. They’re versatile and suitable for most businesses, as they don’t require additional structures. Wall-mounted signs are ideal for buildings with solid walls that can support the weight of the sign and bracket.
b) Ceiling-Mounted Blade Signs
Ceiling-mounted blade signs hang from an overhead structure, making them ideal for storefronts with covered walkways or ceilings. This mounting style adds a unique visual element, as the sign appears to “float” above the entrance. Ceiling-mounted signs work well in outdoor shopping malls or in front of buildings with awnings, as they create a memorable aesthetic without protruding from the wall.
c) Pole-Mounted Blade Signs
Pole-mounted blade signs are attached to freestanding poles, often at the roadside or along pathways. These signs work well for businesses set back from the main street, as they allow for better visibility from a distance. Pole-mounted signs can be illuminated or non-illuminated, depending on the business’s needs.
d) Double-Sided Mounting
For businesses with high foot traffic from both directions, double-sided blade signs are ideal. These signs display the brand on both sides, ensuring visibility regardless of which direction pedestrians or drivers approach from. Double-sided signs are typically wall-mounted or ceiling-mounted and are especially popular in dense, high-traffic urban areas.
5. Materials for Blade Signs
Choosing the right material for a blade sign is essential to ensure durability and a professional look. The choice of materials should reflect both the brand and the environmental conditions the sign will face.
a) Metal
Metal blade signs, such as those made from aluminum or stainless steel, are popular for their durability and modern aesthetic. They are resistant to weather and rust, making them an excellent choice for outdoor use. Metal can also be powder-coated to achieve different colors and finishes.
b) Wood
Wooden blade signs offer a warm, rustic look, perfect for boutiques, cafes, and historic buildings. Wood can be treated to withstand the elements but may require more maintenance than metal or acrylic. Painted or carved wooden signs add a classic touch that works well for businesses with a vintage or artisanal brand identity.
c) Acrylic and PVC
Acrylic and PVC are lightweight, durable materials that can be customized with different colors, shapes, and finishes. Acrylic works well with illuminated signs because it diffuses light evenly, creating a clean, professional look. These materials are versatile and can be used for both illuminated and non-illuminated signs.
d) High-Density Urethane (HDU)
HDU is a foam-based material that mimics the appearance of wood without being as heavy or prone to weather damage. HDU is commonly used for carved signs, providing a durable option for businesses that want the look of wood but need a low-maintenance alternative.
6. Tips for Choosing the Right Blade Sign for Your Business
Selecting the right blade sign involves considering your brand, location, and budget. Here are some tips to help you make the best choice:
- Consider the Environment: For businesses in well-lit or upscale areas, an illuminated sign may enhance visibility and appeal. In historical districts, non-illuminated wooden signs with scroll brackets might be a better fit.
- Choose the Right Bracket: A scroll bracket can add character, while a straight arm bracket offers a modern look. Match the bracket style to your brand’s personality.
- Think About Long-Term Durability: For businesses in areas with harsh weather conditions, choose weather-resistant materials like metal or HDU. Remember that illuminated signs may require more maintenance than non-illuminated ones.
- Ensure Compliance with Local Codes: Check local regulations regarding signage, especially if your sign will be illuminated or if you’re in a historical district. Some municipalities have restrictions on size, mounting methods, and lighting.
- Evaluate Foot Traffic Patterns: If your business is located in a high-traffic pedestrian area, consider a double-sided blade sign that maximizes visibility from both directions.
Blade signs are a versatile and visually striking way to showcase your brand and increase your business’s visibility. Whether you opt for an illuminated or non-illuminated sign, choose an elegant scroll bracket or a sleek straight arm, and mount it from the wall or ceiling, blade signs can be tailored to meet your business’s unique needs and aesthetic.
By selecting the right materials, bracket style, and mounting method, you can create a blade sign that enhances your brand, attracts attention, and contributes to a welcoming and professional storefront.