Channel Letters

Your Learning Guide to Everything Channel Letters

⚡ Sign education is crucial before purchasing a sign because it helps businesses understand the various types, materials, and design options available, ensuring they make informed decisions that align with their branding and visibility needs. By gaining knowledge about regulations, durability, and installation processes, customers can choose signage that maximizes their investment and long-term impact.

Illuminated Signs

are highly effective for increasing visibility and attracting attention both day and night, making them a powerful tool for enhancing brand recognition.

Non-illuminated Signs

offer a cost-effective and versatile solution for businesses, providing clear and impactful branding in well-lit or daylight environments.

Types of Channel Letters:

Face-Lit Letters
Halo-Lit Letters
✓ Non-illuminated Letters

Letters on Raceways


Forward Projecting Light

Face-lit Channel Letters

Face-lit channel letter signs are a popular and visually striking signage option, featuring three-dimensional letters with illuminated faces that enhance visibility, especially at night. These signs are typically crafted from durable materials like aluminum and acrylic, with LED lighting installed inside each letter to create a bright, even glow. Ideal for storefronts, retail spaces, and commercial buildings, face-lit channel letters provide a clean, professional appearance that elevates a brand’s presence and makes a lasting impression. Available in a range of colors, fonts, and sizes, they offer customizable design options to perfectly match your brand identity.


Reverse Projecting Light

Halo-Lit Channel Letters

Halo-lit channel letter signs, also known as reverse channel letters, offer a sophisticated and elegant signage solution by creating a glowing halo effect around each letter. These three-dimensional signs are mounted with a gap from the wall, allowing LED lighting to shine from the back and cast a soft, diffused glow that highlights the contours of the letters. The result is a polished, eye-catching appearance that enhances brand visibility, especially in upscale or modern settings. Halo-lit channel letters are customizable in terms of materials, colors, and finishes, making them a perfect choice for businesses looking to make a subtle yet striking impact.


NO Projecting Light

Non-illuminated Letters

Non-illuminated channel letter signs provide a clean, bold, and professional look for businesses seeking a striking daytime presence without the need for internal lighting. These three-dimensional signs are typically made from durable materials like aluminum, steel or acrylic and can be customized in various colors, fonts, and finishes to match a brand’s aesthetic. While they don’t have built-in illumination, non-illuminated channel letters rely on natural light or external lighting to enhance visibility, making them a cost-effective and stylish option for businesses in well-lit areas or those looking for a simple, impactful signage solution.


Easy installation

Channel Letters on Raceways

Raceways for channel letter signs offer a practical and efficient solution for installing signage, particularly in cases where minimizing wall penetration is important. A raceway is a rectangular box that houses all the electrical components, such as wiring and transformers, for illuminated channel letters, streamlining the installation process by requiring fewer mounting points on the building’s surface. This method not only protects the building’s integrity but also simplifies future maintenance. Additionally, raceways allow for a cleaner, more organized appearance, as all wiring is concealed within the box, making it an ideal choice for businesses looking for a polished, professional sign installation that is easy to service and relocate if needed. Raceways can be used on both face-lit or reverse lit letter sets. Reverse letter sets will require an additional thin, flat, aluminum panel to be mounted in-between the letters and the raceway to effectively show the reverse illumination.


Yes, channel letter signs are highly customizable. You can choose from a variety of fonts, sizes, colors, and finishes to match your brand identity. Additionally, options like face-lit, halo-lit, or non-illuminated designs allow you to tailor the sign to your specific needs.

Most illuminated channel letter signs require a 120V power source to operate the LED lighting or other illumination types. This is typically provided by the building’s main electrical system. They will also require a dedicated circuit from your breaker panel to the sign location.

Channel letter signs are typically made from durable materials like aluminum for the letter structure and acrylic for the faces. These materials are weather-resistant, ensuring the sign lasts for years outdoors, withstanding various environmental conditions. The acrylic faces are covered in a translucent vinyl, making them appear a solid color during the day and the same brightly illuminated color at night.

Yes, permits are typically required for exterior illuminated signs to ensure they comply with local zoning, electrical, and safety regulations. The process varies by location, so it’s important to check with local authorities or hire a sign company like Williver that can handle the permit process for you.

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